The 90-second animation explains the concept of service plans to consumers unfamiliar with the products including GAP financial shortfall, and vehicle warranties.
Our latest data shows that car buyers are primarily managing rapidly rising used car prices by paying higher deposits on their motor finance deals.
Fewer than one in four dealers are attempting to sell warranties and other aftersales products digitally – despite evidence from iVendi that one in three used car buyers will adopt them if they are offered.
Lockdowns have exposed limits of “online retail 1.0” dealer tech, says iVendi. Traditional “online retail 1.0” technology has often failed dealers during the