There's a Move Towards Online Sales: A Guide for Vehicle Retailers

In the ever-evolving world of automotive retail, one thing is clear: consumers believe the future is digital.

As consumer behaviours continue to evolve, vehicle retailers are faced with the challenge of adapting their strategies to meet the demands of today's buyers. Our latest research sheds light on this digital revolution, offering valuable insights for vehicle retailers looking to stay ahead of the curve.

Picture this: a world where the traditional showroom experience is complemented, not replaced, by a seamless online buying journey. According to our findings, a staggering 74% of car buyers are now considering online channels for their next purchase. It's a trend that's not just on the horizon; it's already here, reshaping the way cars are bought and sold.

Consumer journeys are evolving, and digital sales are becoming increasingly dominant. It's a wake-up call for retailers to rethink their approach and embrace the digital shift.

But what does this mean for vehicle retailers on the ground? For starters, it means understanding that age is no longer a barrier to online adoption. Whether they're millennials or baby boomers, today's buyers expect a seamless digital experience from start to finish. This means retailers must invest in intuitive online platforms that cater to a diverse range of preferences and expectations.

One trend that's gaining momentum is the 'click and collect' method. This hybrid approach allows customers to complete their purchase online while still engaging with the dealership in person. It's a win-win for retailers and buyers alike, offering the convenience of online shopping with the reassurance of face-to-face interaction.

So, what's driving this shift towards digital? Convenience tops the list, with consumers demanding a faster, more streamlined buying experience. Retailers must leverage technology to meet these expectations, offering user-friendly online platforms that make the car buying process as effortless as possible.

But it's not just about convenience; it's about meeting consumer expectations at every touchpoint. Our latest research, "Driving future success: Five key trends in online motor retail", shows that online transactions consistently outperform showroom visits and phone inquiries in this regard. Retailers must prioritise digital innovation to deliver the seamless experience today's buyers demand.

In the face of this digital revolution, you can use our latest research as a roadmap for navigating this evolving terrain. By understanding and embracing these key trends, retailers can position themselves for success in an increasingly digital marketplace. So, buckle up and embrace the digital drive – the future of automotive retail is here.

If you'd like a complimentary copy of our latest research titled "Driving Future Success: Five Key Trends in Online Motor Retail," you can download it here.