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Darren Sinclair appointed as iVendi's first Chief Commercial Officer

Nov 03, 2021

Darren Sinclair has been appointed as iVendi’s first chief commercial officer as the company embarks on ambitious plans to double its revenue over the next three years.


Until August, Darren was a Cox Automotive Europe board member with responsibility for operational and strategic leadership of the company’s digital retail solutions businesses, Modix and Codeweavers.

He also spent five years as managing director of Modix both in the UK and internationally, and served more than 20 years at Auto Trader UK, ultimately becoming digital operations director.

Darren said: “iVendi has created an enviable market position for itself with a strong presence in the digital automotive retail sector both in the UK and Germany, offering an advanced and scalable solution ideal for manufacturers, retailers, and lenders.

“The company has ambitious and credible plans to expand rapidly over the next three years, and I'm delighted to be part of that adventure. There is huge potential here to build on already-impressive achievements.”

James Tew, CEO at iVendi, added: “Darren is one of the most experienced and capable people in the automotive digital retail sector and a significant addition to our board as we embark on our next phase of expansion.

“We now feel that we have the right team, the right product and the right support in place to really make a further and significant impact in the UK, Europe and even further afield. These are exciting times at iVendi.”

Darren’s appointment follows recent news that Paul Bennett has been appointed to iVendi’s newly-created role of Senior Vice President of International Business and Banking Alliance.

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