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About this white paper


Online search is now the entry point for the vast majority of customers when they begin the car buying process, but is the technology on offer by most vehicle retailers really fit for purpose?

This paper looks at why search needs to be at the heart of a successful growth strategy for any dealership.



Traditional vehicle search has barely moved since the earliest days of the internet, with many retailers holding on to the belief that a buyer already knows what vehicle they want before they engage with the digital or physical buying journey.


The likes of Amazon and other e-commerce giants have given consumers an ever advancing level of expectation and experience that vehicle retail has struggled to match.


This white paper has been designed to demonstrate the latest thinking on search, and consists of five steps for retailers to assess their digital strategies, and discover how they can adapt their approach to suit the modern customer.


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