iVendi wins award in lead generation game

Car Dealer magazine named the online motor finance tool as the winner in the Consumer Lead Generation section of its annual Power Awards, based on votes from its readers

iVendi beat several nominees to take the category, including Codeweavers and What Car, with the award being presented at a special ceremony at Spinnaker Tower in Portsmouth.

James Tew, CEO, said: “It’s a joy to win this award, especially bearing in mind the fact that it is voted for by readers of Car Dealer.

“Car Finance Checker is a key part of our suite of products, giving the buyer valuable potential information about their likelihood of approval with a whole panel of lenders without leaving a footprint on their credit file.

“This allows the customer to look at the best deals that are available to them as well as examining the effects of varying parameters such as putting down a larger deposit or altering the repayment period.

“Our research shows that it has a direct impact on the buyer’s propensity to progress their purchase as far as possible online.”

Car Finance Checker can be used by buyers online to prequalify themselves for motor finance with each dealer’s panel of lenders, showing the likelihood of approval for an application with each different finance provider.

The latest version went live in February and has been adopted by a number of major dealer groups, lenders, car supermarkets and independents.